These days, K-12 schools are buying twice the number of tablets as desktop and laptop computers put together. The tablet seems to be the technology of the future -- at least the not-too-distant classroom future. And no wonder: the tablets are less expensive, easier to support, less intrusive in the classroom, easier to use, and easy to take home so that the students' academic day can be extended. They are also, for the moment anyway, as students say, cool.
Like a young adolescent, the tablet market in schools is immature, growing quickly, and unpredictable. New tablets are announced weekly in the press. Operating systems come and go, even on the same device. Cameras, keyboards, and other accessories confuse the choices. Prices go up and down with the barometer. This week's article takes a moment-in-time snapshot of this volatile marketplace, with an eye to ferreting out the educational features of the various tablets that might make a difference in schools.
We'll review each tablet, in order of current market share.
Apple iPad
With 68% of the market, this tablet has led the move to a more mobile device to perform the creation and management and communication tasks previously accomplished by the computer. With a large display, solid operating system, and competitive price, it is no wonder that schools have bought more of these than all the other tablets combined. Add to this the availability of thousands of high-quality educational apps and textbooks, and you find it hard not to choose the iPad.
Samsung Galaxy
This is the best selling of the eight tablets that run the Android operating system - same size as an iPad, with camera and video output, and a similar price tag. But the collection of educational apps and books in the Android marketplace is only a fraction of what's available for the iPad, and of uneven quality. Samsung has just recently begun to sell the tablet directly to K-12 schools, while Apple has been at it since 1978.
Amazon Kindle Fire
This small tablet was designed first of all to read books, but it can also serve as a general-purpose tablet if outfitted with the right Android apps. Its price seems low, but there's a catch: the only way to get things on the Kindle is through Amazon. Amazon loses money on each Kindle it sells, in hopes that people will use the device to buy things from the Amazon store. This model does not work well for schools or students in an academic setting, where books and other content for the tablets are often created by teachers, and students themselves.
ASUS Transformer
This recent full-size Android tablet competes with the iPad and the Galaxy in price and power, but has yet to gain a foothold in the marketplace, especially in schools. It shares the Galaxy's lack of educational applications and books, as well as Samsung's lack of experience selling to schools.
Acer A700
One of three Acer Android tablets, this one is most comparable to the others in this list. Its market share is so small that you've probably never seen one. It shares the weaknesses of the Galaxy and Transformer with regard to the educational market.
Brainchild Kineo
Like the next two on this list, this brand-new tablet was built by a company that sells educational software to schools. The Kineo is sold as part of a package of curriculum software, assessment services, and teacher training, so its unit price may be deceiving. Small in size, it's not a general-purpose device like the iPad or the Galaxy.
CDI Unobook
Another small tablet tied to a proprietary curriculum software package, the Unobook is just beginning to appear in schools.
CurriculumLoft Kuno 3
The third curriculum-package-tablet in the marketplace, this one is full-size, but so new that we don't know how much it costs.
Google Nexus 7
Just announced, and so without any market share or price, this small, inexpensive tablet from the inventor of the Android operating system. Google's market intelligence and global reach could propel this newcomer to the head of the list.
Microsoft Surface
The only tablet on our list running the Windows operating system, this recently announced -- but not yet available -- device comes with an attachable rubber keyboard. Microsoft does not normally make its own hardware, so it will be interesting to see how this tablet fares in the marketplace. Wild speculation on how much it will cost ranges from $500 to $1000.
News Corp/AT&T
Just announced, this device will be able to get signals from AT&T wireless as well as the school's network, so students can work at home. Both the tablet and the curriculum content and the assessment will come as a unified package. News Corp has acquired recently the educational software developer Wireless generation, as well as former NYC education chancellor Joel Klein; this tablet is one of the first fruits of that marriage.
The table below summarizes the comparison of the eleven tablets in our review.
| Size | Operating System | School Price | Market Share |
Apple iPad 2 | 10" | iOS | $380 | 68% |
Samsung Galaxy | 10" | Android | $400 | 9% |
Amazon Kindle Fire | 7" | Android | $200 | 5% |
ASUS Transformer | 10" | Android | $380 | 3% |
Acer A700 | 10" | Android | $450 | 2% |
Brainchild Kineo | 7" | Android | $300 | unknown |
CDI Unobook | 8" | Android | $300 | unknown |
CurriculumLoft Kuno 3 | 10" | Android | unknown | unknown |
Google Nexus 7 | 7" | Android | $200 | just announced |
Microsoft Surface | 10" | Windows | unknown | just announced |
News Corp/AT&T | unknown | unknown | unknown | just announced |