The Manager of Sponsorships creates and executes partnerships designed to help drive sponsorship and bring in money for the organization. Rather than just selling advertising space to sponsors, the idea of forging partnerships creates a stronger relationship with clients who will stick around and sponsor the team for a longer period of time.
Brett Hurwitz handles this position for the New York Knicks. He works on making sponsorship proposals and on the execution of current sponsorship elements at the games and at special events. It is very important that sponsors get what they pay for and Brett makes sure that they are content with the partnership arrangements.
From The Liberty to The Knicks
Brett started as an intern for the New York Liberty in the WNBA and was later hired as a trainee after graduating from the University of Michigan with a major in Organizational Management. He then made the move to the Knicks where he served as the Coordinator of Marketing and Promotions, putting in 60-hour work weeks during the season to help create and execute promotional materials.
Now, in his current position he credits organizational skills, time management skills and people skills, along with the ability to do several tasks at once, as being key factors in succeeding at this position.
You Gotta Love It
Brett, who had a great desire to be associated with any kind of sports, is proud of his professional accomplishments. During his years with the Knicks he has served in several capacities including as the editor-in-chief of the Knicks 2003-2004 Official Yearbook.
"To pursue this type of career, you need to know that it is a big time sacrifice, that will greatly affect your entire life," adds Brett. "Only do it if you really love it."