NY Liberty - Copywriter


		Radio Advertisement
		Promotional Flyer
		Advertisements

It takes a lot of work to create and carefully word the advertising copy that is used to promote the teams and events at Madison Square Garden. The Advertising Copywriter is in the unique position of coming up with concepts and writing the words found in brochures, headlines and print ads as well as penning scripts for radio and television commercials.

The job entails finding the selling points and reasons why people will want to come out and see a team or an event and working them into copy or print ads that draw attention and bring people to the Garden. All of the advertising copy requires careful attention and words are re-written several times to make sure the message is just right.

Joanna Conte is an Advertising Copywriter for Madison Square Garden. She graduated from Rutgers University with a BA in Journalism/Mass Media and Italian. While both majors helped her prepare for her career, she credits various internships during college as being instrumental in landing her the position she now holds. Her internships include working as a Production Assistant at UPN-9 on the 10 o'clock news and in the MTV Public Relations department. "The real life experiences that I had on a day-to-day basis really prepared me for a job in the exciting, fast paced industry that I'm in today" explains Conte.

Conte, who landed her current job through an ad in the New York Times, says that creativity, good communications skills, and being friendly and a people person are the key characteristics that help her succeed in her position. Joanna loves the fact that her words and creative ideas show up in print, on television and on the radio. But she adds that it's also important to know what the client wants. "You not only have to be a creative thinker, you have to have a grasp of your client's business as well."

Anyone who is interested in writing ad copy, particularly for sports, should learn as much as possible about sports, hone their writing skills and read about which advertisements have been the most successful and why.