NY Liberty - Communications Coordinator


		Media Guide
		Game Notes

The communications coordinator for a professional team has the job of managing all interaction between the team and the media. Today, with so many sports publications and radio stations dedicated to only sports coverage, and plenty of sports websites, this can be a very busy job.

Sarah Jamieson has spent four years in the field, including two seasons with the New York Liberty, setting up all interviews for team members, coordinating press conferences and taking care of all media interactions with the team. “I am responsible for all public relations and community relations,” explains Sarah, adding that she works any and all hours to get the job done.

Learning The Business of Sports

Attending Ohio University, Sarah majored in Sports Management and minored in Journalism on route to attaining her Bachelor’s Degree. Courses such as Sports Psychology, Sports Law and Sports Marketing were all offered at her school and have proven to be helpful in her career, along with her writing, computer and research skills. In this type of position, interpersonal communications are essential and organization is also very important. “You have to be good with people and be able to work with diverse groups,” says Sarah. “It’s also important to have a knowledge of sports,” says Sarah, who always wanted to work in sports. “Since I was a little kid, I always wanted something to do with sports,” explains Sarah. “I started off wanting to be a sports writer or sports broadcaster, she adds.

Experience is Key

An internship, while at Ohio University, helped Sarah learn the ropes and gain practical experience in the field, not just in media relations but in dealing with the many different aspects of a sports organization. “I also worked for the school hockey team doing media relations,” she adds. Sarah then went on to spend two years in the same capacity for an NCAA Division 3 Athletic Conference prior to making the move to the Liberty through a job ad she saw online.

If you would like to follow in Sarah Jamieson’s footsteps, she suggests remaining focused and doing whatever you need to do to get where it is that you want to be. “Get a lot of experience whether it means playing a sport, working at your school or doing internships. Experience is the best thing you can have at any level… experience will get you anywhere,” says Sarah.