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The Event Information Coordinator works closely with the Director of Event Presentations to produce and direct the scoreboard inside of Madison Square Garden. This person directs the video portion of the show that takes place during the Liberty, Knicks and Rangers games. Editing videos, graphic design and detailing the script of the game, which dictates when all sponsor logos and videos are supposed to run, are all part of the responsibilities associated with this position. Seth Shapiro handles this job at Madison Square Garden. Seth edits recaps of the previous games for "The Sears Plays of The Week" feature, makes sure all sponsor logos and other graphics are done correctly, reviews the script and edits any additional features. "I direct the show on the Garden Vision" explains Seth, which also includes cutting to seven cameras in the Garden that often highlight the fans, as well as showing key plays of the game.
Shapiro studied Sport Management at the University of Massachusetts, which provided him with a sports background. While in college, he took jobs at ESPN, CBS, NBC and TBS working in any capacity on sporting events. He then did a four-month internship with ESPN. "The first event I ever worked on was the ESPN X-Games in 1995 in Newport, Rhode Island. I had a blast. Ever since then I knew I wanted to be in television" says Shapiro, who freelanced in TV production before meeting up with an old friend who worked for the Garden and told him about the job he has today.
The show on the Garden Vision screen is put together much like a television show and has to run smoothly and stay in sync with the game. To succeed in coordinating this type of show within the showcase of the game itself, Shapiro believes you need to be creative, assertive, focused and responsible, have a solid knowledge of sports and be a great communicator and a risk taker. He recommends internships as a way to start and adds that it's important to "ask questions, make connections and when you're in high school and college take advantage of your opportunities."
 
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