Corporate Umbrella
A corporation that encompasses different companies.

In the loop
Being part of a communication process; hearing the same updated information as others.

On the fly
Real-time or very quickly, during a broadcast it means preparing graphics just before they air.

On the same page
Working on the same thing, everyone working on a project knows exactly where the project is and what is happening to it.

Revenue
Money coming into a business.

Signage
Any and all displays of a brand name or logo for promotional purposes.

Up front
The season in the television industry when ad sales commitments are made.

VIPs
Very Important People, special guests.

SPORTS / BASKETBALL TERMS

Franchise
A business which is authorized to sell or distribute a company's goods or services in a certain area; The New York Liberty franchise is held by Madison Square Garden and granted by the WNBA.

Off-season
Part of the year when the league isn't playing; for most professional U.S. sports, the off-season is during the spring and summer, for the Liberty it is September-April.

Shoot-around
A pre-game practice.

Stat sheets
Form listing the statistics for players and teams; often used by coaches, announcers, and the media.

Tip off
The way a basketball game starts; the referee throws the ball in air and a Center from each team tries to tap it to their side.

Waivers
Should a team want to release a player, they first place the player on waivers, meaning all other teams have a right to claim that player. If no team claims the player, the team can then simply release the player who is then a free agent.

TELEVISION AND RADIO PRODUCTION

Ad lib
To improvise, come up with things to say on the spot.

Air time
The length of time a program or event is broadcast for on television, a certain percentage of it can be sold to sponsors for advertisements.

Control room
room where the live footage from several cameras is combined with graphics and footage from pre-recorded tapes and broadcast as a live program.

Copy
The text that will go into a print ad or brochure or be spoken during a television or radio broadcast.

Feature
A major story on a television program, planned and usually taped and edited well ahead of the broadcast.

In sync
Matching up the audio part of a television broadcast with the audio portion.

Ready to roll
Ready to begin or start an action, originally used for video and audio tapes that were ready to begin rolling.

Tags
Short video or audio clips used at the beginning or end of a commercial, which can be changed for different broadcasts, such as the date of the next game.

Talent
Actors, sportscasters, and other performers who appear on (on-air talent) or read the text for (voice-over talent) television programs.

Telecast
A television broadcast.

Voice over
The voice of an unseen person which we hear while we see footage from a camera where the sound is turned off or down.

GRAPHICS

Graphic bed
A background graphic image used to hold different kinds of graphics.

Graphic ID
Graphic identification, the overall design for a teams marketing materials based on color, fonts, and style.The graphic ID must be flexible enough to accommodate a variety of formats i.e. large, small, color, black & white, etc.

ARENA WORDS

PA System
Public address system, which broadcasts announcements and updates only within the arena itself.

Skyboxes / Luxury suites
An elevated, private compartment at a sports arena.

MERCHANDISING / ADVERTISING

Apparel
Clothing

Inventory
The amount of air time you have available to sell to advertisers.

Media buys
The time and location of advertisements.

Premiums
Prize or award given out to fans, and used for promotion ranging from small premiums such as key chains to large ones such as jackets emblazoned with the team logo.

Street Team
An outside marketing firm that distributes Liberty promotional material in the community and on the streets in NYC.

Ticket allocation
The set number of tickets each of the players and other team employees can give to their families and friends.