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View Smart to Vote Smart, presented by The Family and Community Critical Viewing Project, offers insights and exercises to help teachers, students and parents better understand the presentation of political messages. Use the booklet and video clips provided below to see how campaign events are constructed by candidates and, through editing, by television. Analyze campaign messages by viewing video clips of past campaign advertisements.


This guide is intended for parents, workshop leaders and teachers. It provides background information, a description of the video and activities that illustrate the key points demonstrated in the video clips that follow. The activities and video can be used together or independently.

Download the View Smart to Vote Smart guide.
Please note that you will need to have Adobe Acrobat to download the guide

The videos require Quicktime or Windows Media player

    Part 1: Campaign Events and Television Coverage
   Segment 1 - How Campaign Events Are Staged and Edited

     1988 Democratic Convention, 1996 Republican Iowa Straw
     Poll, and C-SPAN Editor
      • Windows Video       • Quicktime Video

   Segment 2 - Events for You to Analyze

     1988 Democratic Convention
      • Windows Video       • Quicktime Video

     1996 Republican Iowa Straw Poll
      • Windows Video       • Quicktime Video

     1996 Republican Convention - Bob Dole and Jack Kemp arrive
     in San Diego
      • Windows Video       • Quicktime Video

    Part 2: Campaign Advertising
   Segment 1 - How Campaign Advertising Works

     1984 Morning in America - Ronald Reagan (R) and 1994 Red
     Phone - Walter Mondale (D)
      • Windows Video       • Quicktime Video

   Segment 2 - Events for You to Analyze

     1984 Morning in America - Ronald Reagan (R)
      • Windows Video       • Quicktime Video

     1994 Red Phone - Walter Mondale (D)
      • Windows Video       • Quicktime Video

     1976 Three Riders - Malcolm Wallop for Senate, WY (R)
      • Windows Video       • Quicktime Video

     1984 People - Slattery for Congress, KS (D)
      • Windows Video       • Quicktime Video

     1978 Handshake Retort - John Tower for Senate, TX (R)
      • Windows Video       • Quicktime Video

 
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